| May 1995: | bmj.com was launched - the very first general medical journal web site on the Internet. | | July 1998: | BMJ wrote to the Medicines Control Agency (MCA) in order to clarify whether or not Prescription Only Medicines (POMs) could be advertised on bmj.com, an 'open access' web site. | | September 1998: | The MCA stated in a written response that just as they "would not require libraries to remove advertising material from journals available to the general public (we) would have no objection to the BMJ being posted on the Internet in its entirety". | | December 1998: | Marketing Pharmaceuticals on the Internet Conference, in London. Clarification from the MCA to Pharmaceutical Industry delegates and bmj.com Editor concerning the details of why it was permitted for the BMJ's web site to carry POM advertisements, which would remain illegal on pharmaceutical companies web sites. | | January 1999: | First POM banner advertisement appears on bmj.com -for Janssen Cilag's brand Risperdal (Risperidone). | | June 2001: | GEO-IP (IP Address recognition 'sniff-push' technology) became fully operational. Allowing advertisers to target their banner campaigns by country. | | December 2001: | Taylor Nelson's Omnimed Survey shows that bmj.com significantly increased its lead over others in the field as the best read medical web site among UK GPs. | | January 2002: | bmj.com launches UK News (bmj.com/uknews), daily summaries of health stories appearing in the UK national newspapers, to assist doctors wishing to be alerted to medical matters in the lay press. | | April 2002: | BMJ publishes a new research study conducted by Taylor Nelson Sofres detailing "what doctors want" concerning medicines on the Internet. The objectives of the study were to find out: |
Which electronic resources might doctors find most useful regarding drug products? (online Detailing, Sampling, Learning, etc.)
Who might best be the contact point or interactive media host for such an information service? (Pharma companies or publishers)
 To download the "What doctors want" report please click here
| Today: | BMJ New Media offers the ability to provide highly targeted advertising with fully supported information about trends and expectations. bmj.com provides the pharmaceutical industry, and other advertisers who wish to reach BMJ's affluent and influential ABC1 readership, with a uniquely powerful communication tool. |
For further information please email: Simon Walker or telephone:+44(0)20 7383 6350.
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