Banner Advertising E-mail @lerts Regulations Code of Practice Building Better Banners		Production Banner Advertising Format 468x 60 pixels banner advert appearing at the top of the page Cost £40 per 1000 impressions Minimum charge: £1000 for 25,000 impressions per month Placement Run of Site BMJ Home Page Current Issue Rapid Responses Collections Search/Archive Therapy areas within Collections Options offered on bmj.com Geo targeting Campaign can be confined to a single country (e.g. UK) or to everywhere except defined countries with a 5% tolerance Section targeting* Advertisement can be placed on every page belonging to one section - e.g. the index pages of collected resources. (see http://bmj.com/collections/)) Subject targeting Advertisements can be placed on every article that has been coded with a specific topic code (for the 250 possible topics see http://bmj.com/collections/ ) * advertisers can buy a maximum of 33% of available impressions per brand Options not offered on bmj.com Article targeting Advertisement can not be targeted to specific articles Keywords and keynames targeting Advertisements cannot be targeted to keywords and keynames other than than the 250 topics listed on http://bmj.com/collections See: subject targeting above Companion positions Advertisements can not be booked to appear at the top and bottom of the same page Competitor avoidance As advertisements from paying advertisers appear only at the top of the page, clashes between advertisements from competing advertisers does not occur. Targeting available Target your banner advert to the country of your choice, via our geographic region identification software. Targeting is available to such countries as: UK USA France Germany Italy Netherlands Spain Canada Australia New Zealand Technical specifications Full banners to IAB specification to be supplied by the advertiser Please click here for more information File type GIFs (animated preferred) and Rich Media accepted, subject to production clearance 468 x 60 pixels File size 16 kilobytes maximum Please note Third party banner advert serving is expressly forbidden Advertisements supplied remain the responsibility of the Advertiser and should comply with ASA standards, UK Medicines Control Agency regulations and ABPI Code of Practice Advertisements are accepted subject to availability and BMJ approval Deadline for receipt of material Five working days prior to publication. For further production information, please contact Catherine Harding Wiltshire charding@bmj.com Tel: 020 7383 6295 Fax: 020 7383 6699