According to research*, when compared to the UK national average, doctors are:
More than twice as likely to donate to charities
Twice as likely to purchase luxury products
Twice as likely to take long haul holidays and weekend breaks
Twice as likely to read a quality newspaper
Three times as likely to possess gold cards and branded store cards
50%more likely to own a detached property in the top 3 council tax bands
80%more likely to take an activity based winter holiday
*Source: ICD Lifestyle & Acorn Geo-demographic Profiling
Convincing evidence that very strongly indicates that doctors as AB professionals have a demonstrable affinity for sophisticated and premium priced purchasing.
Doctors are an excellent target audience for most every targeted consumer campaign.
Daily lifestyle preferences of an average Doctor
Age
46 years
Salary
£45,000 per annum
No. of children
Two
Property
Detached - tax bands G or F
Hobbies
1. Theatre, arts & cinema
2. Current & religious affairs
3. Gardening, PC & photos
Sports
1. Winter & water-sports
2. Squash, tennis & golf
3. Sailing, yachting & canals
Newspapers
1. Daily: Independent & Times
2. Weekend: Times & Observer
Charities
1. Developing world
2. Human & religious rights
3. Heritage & environment
Top 3 purchases of a typical Doctor
Holidays
1. Villa, gite & camping
2. Winter, golf & activity
3. Long haul & tailor-made
Destinations
1. Europe - Austria & Italy
2. USA - Florida & New England
3. Exotic - Caribbean & Africa
Finance
1. Branded store cards
2. Telephone banking & Switch/Delta
3. High interest deposit saving
Investments
1. Offshore, wills & unit trusts
2. Stock/shares
3. Overseas property
Cars
1. Hatch - Volvo, Volkswagen & Honda
2. Saloon - Mercedes & BMW
3. 4 x 4's & People Carriers
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